Pilates Addiction franchise · owner stories
Real Owners. Real Studios. In Their Own Words.
Thanks for your interest in Pilates Addiction franchise ownership. Before we connect, take a few minutes to hear directly from the entrepreneurs who have already invested, opened studios, and worked with the franchise team.
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Three owner stories: why they chose the brand, what opening looked like, and what the support has been like.
Why they chose it
Why I Chose Pilates Addiction
Lori Rice, Colorado
The opening process
From First Call to Grand Opening
1 min
The support
“I Never Felt Alone Opening My Studio”
1 min
Why They Invested
New franchise partners explain why they put their money into the brand.
New Pilates Addiction Franchisees Share Why They Invested
6 min
Featured Testimonials
Word for word from the owners' own videos.
“As we looked at different franchises, it was very clear that there was a set way and a set progression through the process that was clear and that we could actually as first time franchise owners get somewhere.”
Steve & Jody Hermanson, Utah
“I think Sequel's support system is like no other I have ever seen. They've done this, they have the playbook, I totally trust their process.”
Franchise partner
“One year ago today, I got on a plane to California for Discovery Day to see if Pilates Addiction was something we really wanted to pursue. … It hasn't always been easy, but I'm so proud of what we've created.”
Chattanooga franchise owner
“Becoming a franchisee allows you to build out a business concept in a year's time versus three to four years time.”
Lance Podell, North New Jersey
Interested in exploring Pilates Addiction ownership?
From Investment to Opening
What it takes to go from signing to opening day, from the owners and the team who have done it.
What It Really Takes to Open a Pilates Addiction Studio
3 min
From Convention to Studio Launch
New franchise partner
Opening a Studio Was Just the Beginning
2.5 min
Wayne: Behind the Build
Keys in Hand: Ann Arbor
Ann Arbor Construction Update
Franchise Support
Real estate, construction, launch and day-to-day questions: here's how owners describe the support.
“Pilates Addiction team supported me through real estate and site selection.”
Multi-unit franchisee, North & South Jersey
“They respond oftentimes within minutes, if not within hours.”
Franchise partner
“They've even flown down for my soft opening to really help me get me off the ground, teach me the ropes, teach my staff as well.”
Franchise partner
Why Franchisees Believe in Pilates Addiction
1 min
Why Franchisees Feel Confident
You're Not Alone Opening a Studio
Have questions about the investment or ownership process?
A New Chapter for Pilates Addiction
Since many prospective owners first explored Pilates Addiction, additional franchisees have progressed through development and new studios have opened. Here's a closer look at what's happening across the brand.
Sep 20, 2026
New owner testimonials posted, including a Chattanooga owner's first year and a multi-location Utah owner team. Watch
Jul 16, 2026
Video: “Why These Franchisees Are Already Opening More Pilates Addiction Studios.” Watch
Mar 11, 2026
Ann Arbor construction update posted. Watch
Jan 20, 2026
First class video posted from Ann Arbor (Core+ class). Watch
Jan 14, 2026
Keys in hand in Ann Arbor, and a behind-the-build look at Wayne, NJ. Watch
Dec 24, 2025
“Opening soon” announcements for Studio City, Weston, Ann Arbor, Dr. Phillips, Montclair, Wayne and West Boca. Watch
Dates are when each video was posted to the brand's YouTube channel.
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Owner Video Library
Browse by topic.
Why owners chose Pilates Addiction
Franchise Partner Testimonials
6 min
Why I Chose Pilates Addiction
Lori Rice, Colorado
Growing to multiple studios
Why These Franchisees Are Already Opening More Studios
2 min
Discovery & convention
Inside the Convention: New Franchisee Stories
5 min
From Convention to Studio Launch
4.5 min
Support & confidence
“I Never Felt Alone Opening My Studio”
1 min
From First Call to Grand Opening
1 min
The educator's view
From an Educator's Perspective: Why Pilates Addiction?
4.5 min
Quick Takes
Swipe for more. Under a minute each.
An Owner's First Year, In Her Words
Why They Chose Pilates Addiction
From Instructor to Franchisee
A Brand and Team They Believe In
Built for Their Community
Meet the People Bringing It to Life
More Than a Franchise
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